Snippit xp4/28/2023 For example, 'Costa Rica' is a destination, 'Wi-Fi' is an amenity and 'town centre' is a local area. You might think of values as examples of their corresponding headers. It's important to make sure that your header and values match, as a mismatch is the most likely reason that your snippets will be disapproved. Consider your products and services, select from a list of predefined headers (like 'Product' or 'Service category'), and then add specific, supporting details as values. You choose where to add them, decide what type of information potential customers will find most valuable and schedule when you’d like them to appear. You can add structured snippets at the account, campaign or ad group level. Specify the dates, days of the week or times of day that your structured snippets are eligible to show. Customisability: You can add structured snippets at the account, campaign or ad group levels.This may help you improve your return on investment by attracting clicks from visitors who are more likely to be interested in what you have to offer. Improve your return on investment: The additional information that appears with your ads can increase your ads' relevance and click-through rates.Help people to instantly find out more about your products and services: Structured snippets give visitors a preview of the nature and range of your products and services, before they click your ad.Services: Tech Support, E-Waste Recycling, Computer Repair Shop ACME Electronics For Laptops, Smartphones, Video Games, And More. ACME Electronics - Full Service Tech Shop.Here's what an ad with structured snippets might look like on a computer:Īd Google Ads algorithmically decides the best header or combination of headers to show, so it’s best to add as many headers as possible that are relevant to your business. When your structured snippet extension appears with your ad on a computer, it can show up to two headers at a time, while ads that show on mobile and tablet devices will only show one header. For instructions, review Use structured snippet extensions. This article gives an overview of structured snippets. Structured snippets show beneath your text ad in the form of a header (e.g. Highlight specific aspects of your products and services with structured snippets extensions. Learn more about these changes to extensions
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